Supporting digital transformation
Multiple payment options, multiple devices
Parkinson’s UK had identified the online donation experience as an area for improvement as part of their digital transformation strategy; incorporating multiple payment options across multiple devices was key. With existing insights into their online supporters, the charity worked with WPNC, looking to launch a new and improved donation journey in time for the start of Parkinson’s Awareness Week. With both new and existing supporters the target, WPNC kicked off by reviewing those insights before conducting their own research, including a number of activities with both supporters and key stakeholders.
