Parkinson’s UK had identified the online donation experience as an area for improvement as part of their digital transformation strategy; incorporating multiple payment options across multiple devices was key. With existing insights into their online supporters, the charity worked with digital product studio Addition, looking to launch a new and improved donation journey in time for the start of Parkinson’s Awareness Week on the 10th April 2017. With both new and existing supporters the target, Addition kicked off by reviewing those insights before conducting their own research, including a number of activities with both supporters and key stakeholders.

The design phase followed next and was undertaken in parallel with a wider website redesign. To ensure designs were consistent with the work being undertaken elsewhere Addition worked collaboratively with the Parkinson’s UK team; the donation experience needed to be seamless from start to finish.

To ensure the goals of the project were met, all permutations of the journey were shown across multiple devices, including various payment options. This ensured swift sign off and aided HTML & CSS implementation, which was on a custom version of Addition’s donation platform with payment processing through Braintree. The solution also integrated with Raiser’s Edge and Adestra MessageFocus, and was launched ahead of Parkinson’s Awareness Week.