Donation journeys
With extensive experience in maximising online giving for leading charities, our donation platform makes us the market leader.

Who we do it for

Approach

Discovery

We use various research activities to understand your supporters needs and motivations to ensure we create the optimal donation journey experience.

Definition

During definition we gain in-depth insight from across the organisation which, in tandem with the outputs from discovery, enable us to create and user test a fully responsive cross-device prototype.

Design

In close collaboration with your brand and digital fundraising teams we create designs that are engaging and tailored to the needs of your supporters and your brand.

Implementation

Implementation is on a customised instance of our platform with 24/7 hosting and support and an ongoing CRO programme that allows your team to evolve and maximise your online giving and user experience.

Platform features

  • Flexible online donation platform for both cash and regular donations
  • Mobile and tablet optimised
  • Tailored UX and data fields
  • Integration with your organisation’s email platform
  • Abandonment emails to improve conversion
  • Full campaign tracking and integration with Google Analytics
  • Best in class payment providers with PayPal and Apple Pay
  • Custom design and implementation to suit your requirements
  • Fully designed within your organisation’s brand
  • Integration with your CRM via API or CSV files
  • Open-source CMS for campaign landing page creation
  • Handles different donor journeys & data such as In memory or in celebration
  • Facilitates A/B testing
  • PCI-DSS compliant

Payment innovation

We are leading the way in online payment technology for the UK charity sector by working closely with Apple and PayPal on the next generation of frictionless online donations.

Featured implementations

Alzheimer's Society
We worked with the UK’s leading dementia support and research charity to improve the performance of its online donation journeys.
Read full case study
Parkinson's UK
Optimising online donation journeys for the UK’s Parkinson’s support and research charity.
Read full case study

Looking for something simpler?

We have a donation product called goDonate, that is just as effective but with a much more "out of the box" approach. Read more about goDonate

Digital experiences

Some of the unique digital experiences we have crafted in collaboration with our clients.
View work

Digital products

We specialise in creating best-in-class digital products for charities.
View our products