Walk the Walk
We created a modern and unique website for the UK’s largest grant making breast cancer charity that reflected the nature and passion of its supporters.

Walking the walk

Profile raising design
Walk the Walk was looking for a new website to reflect its unique nature; the supporters who take part in its events – the MoonWalks, and other events around the world – are the lifeblood of the charity. Addition understood this right from the off, pitching a design that put the walkers at the heart of website, not just in terms of the functionality but also the design; the breast cancer sector is a crowded one, so creating a distinctive look and feel was essential.

"We wanted to design a site to set Walk the Walk apart in their market, and reflect the unique nature of their very active supporter base – the walkers themselves. From the early stage designs at pitch, right through to the final look, we worked really hard with the Walk the Walk team to produce stand-out creative that is modern, fun and approachable, with a handmade feel, to reflect the character of the brand."

Technical challenge

Consolidating online services
With over £100M raised to date, and nearly half a million people having taken part in one of the charity's challenges, the scale of managing the supporter experience had become an administrative challenge. The website technical strategy tackled this head on.

Taking a ‘hub and spoke’ approach to the technical model for the site allowed it to integrate with existing 3rd party services such as email, and event registration services, whilst enabling it to be flexible enough to change services in future while maintaining the core technology. The result: a future-proofed website that will allow the charity to realise greater return on their investment over time.

Targeted and personal

A single consolidated experience
Whereas previously supporters needed to use many different sites and systems to interact with Walk the Walk, and participate in events, raise money or donate, now they have a single consolidated experience. This allows supporters to find and register for any type of event, view their event history in their account, and use a number of community features such as the buddy system to help ‘Walkers’ find a training partner.

“As a dynamic charity brand with a growing supporter base, we wanted to ensure the digital experience of our organisation and our events was engaging, inspiring, and a joy to use. And the time was right to put in place a single view of how people engage with us to allow our supporter communications to be much more relevant, targeted, and personal.”


Since launching in April 2016 the new Walk the Walk website has been well received by the client and more importantly the supporters who have commented upon its innovative new look and ease of use.

Digital experiences

Some of the unique digital experiences we have crafted in collaboration with our clients.
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Digital products

We specialise in creating best-in-class digital products for charities.
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