Using voice to engage with your audiences
From exploring the opportunities of voice for your organisation, through to designing & developing Alexa skills. Addition can help you create beautifully crafted and useful voice skills.

The future is voice

The next digital revolution
There are now 50 billion voice searches per month and this is expected to grow to 200 billion by 2020. Voice search is big. Amazon, Apple and Google are all fighting for this space with Amazon taking the market share so far with home devices. The Amazon Echo was the most popular purchase on Amazon for Christmas 2017.

Alexa is Amazon’s voice service and the brain behind tens of millions of devices like the Echo family of devices including Echo Show and Echo Spot. Alexa provides capabilities, or “skills”, that enable organisations to create a personalised experience.

Our services

Co-creating voice experiences together
We work with our clients to define, develop and support Alexa skills. From initial ideation workshops, defining the VX, to the back end development and ongoing optimisation, we can help you from concept to execution.

We also run half day ideation workshops for those in the early stages of exploring how voice might be something to offer your audiences in the future.
Charity donations via Amazon Alexa
In partnership with the NSPCC, we have developed an Alexa skill template called goDonate Voice to enable charities to take donations without the significant investment in development.
Watch the video here.

Our Process

We have an agile based process for creating voice experiences
User research // Strategy // Ideation workshops

Co-creation workshops // Voice interaction design

Technical development // Systems integration
Submission & deployment

Test & learn approach // Monitoring and reporting
Ongoing support

“Voice interaction is an exciting area for charities to explore. The workshop Addition ran with us at NSPCC helped involve colleagues from across different teams to explore the possibilities of delivering services or engaging supporters via voice.“

“The voice workshop hosted by Addition was a great way to engage different people throughout the organisation on the role that voice technology can play – either by making our customer experiences better, or by innovating some of our internal operations. The structure of the session helped to bring to life the benefits of voice and we produced dozens of ideas in the session – some of which we hope to bring to life in future.”

Featured client: NSPCC

Talking PANTS with NSPCC
We developed a fun new skill for NSPCC to enable parents to teach their young children how to stay safe from sexual abuse. By saying “Alexa, open NSPCC” adults will now have full access to the charity’s PANTS campaign and the suite of accompanying activities, which includes songs and games. Adults will also be able to use the skill to donate to the NSPCC. View the demo.

Other voice developments

Translating skills onto other platforms
We currently focus on creating Alexa skills, as Amazon continue to be the market leader, but of course whatever skill we develop for your organisation could in time be translated onto other platforms such as Google and Apple as they become more established.


Please do get in touch if you’d like to know more about how voice technology might work for your organisation. We’d be happy to help explain more and help you on this exciting journey.

Digital experiences

Some of the unique digital experiences we have crafted in collaboration with our clients.
View work

Digital products

We specialise in creating best-in-class digital products for charities.
View our products