To sprint or not to sprint
Sprints originated in the US design thinking community and were adopted by Google as a framework to support both divergent thinking (creative brainstorming that results in multiple possible solutions) and convergent thinking (using defined, logical steps to arrive at one solution). The methodology has evolved over time and continues to be refined and tested by smart marketers in the UK who are now reaping rewards.
“We’re constantly talking about how to offer and conduct sprints in the context of what we know about our clients and the way they operate. Even people who might not initially have liked the idea of sprints say the results are amazing. They see a tangible result: from nothing to an outcome within five days.”