Users and stories
The initial intent was to engage both new and existing supporters and prospects during the RAF and RAFBF centenaries in 2018 and 2019, as well as the 80th anniversary of the Battle of Britain in 2020. With this in mind, the Addition team focussed their efforts on creating two prototypes and brands focussed on two particular strands of this idea; one was focussed on the rich history of both the RAF and the RAFBF and communicated via a timeline mechanic entitled “StoryLines”; the second idea focussed on bringing users stories together into a hub where they could be uploaded and shared, entitled ‘StoryHub”.
Both concepts had users and stories at the heart, and ultimately the charity decided that “StoryLines” was closest to their vision for their new platform. The Addition team then got to work fleshing out the user journeys and designing the various interfaces; for uploading, reading, and sharing the stories.